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The Tropic-Anas
A friendship that started at Tropicana and continues 25 years later. Twenty-five years ago, we met at Tropicana. A few weeks ago, we stood together on a Florida beach. In between were careers, marriages, children, moves, promotions, reinventions, losses, triumphs, and countless life lessons. Somehow, through all of it, we found our way back to each other. I moved to Florida in 1999 for a job at Tropicana, knowing almost no one. When you're in that situation, your coworkers b
Carrie Harcus
Jun 154 min read


The People You Meet Along the Way
It’s easy to think of a career as a series of roles, companies, and accomplishments. But when I look back, that’s not what stands out. It’s the people. Most of us spend more waking hours with colleagues than with our own families. Studies have shown that full-time employees spend over 90,000 hours at work over a lifetime—often alongside the same teams, day in and day out. That’s a significant portion of our lives, shared with people who, at least initially, are chosen for us
Carrie Harcus
May 123 min read


Learning as Much as I’m Leading
Lately, my work has spanned a wide range of projects—brand development for an agricultural business, consolidating KPIs and action plans for a nonprofit strategic plan, assessing upfront groundwork for channel expansion, and reviewing loyalty programs and best practices. Layer on staying current for my classes, and my brain feels like it’s firing on all cylinders. And honestly? I love it. At this stage of my career, I find myself learning just as much as I’m leading . That fe
Carrie Harcus
Feb 92 min read


Reading the Data — and Reading Ourselves
This time of year always brings a flood of forecasts. End-of-year reports. Webinars. Trend decks projecting what 2026 will bring. I’ve been spending a lot of time immersed in this work — reading, listening, and taking notes — both to stay sharp for my clients and to bring relevant, real-world thinking into the classroom. But one of the most interesting places I find insight isn’t always in the slides themselve’s. It's in the comments. The Data vs. the Comment Section When I a
Carrie Harcus
Jan 94 min read


Clearing the Runway for What’s Next
December often comes with an unspoken expectation to reflect, summarize, and wrap everything up neatly. This year, I’m finding myself doing something a little different. With so much heaviness in the world right now — constant headlines, uncertainty, and fatigue — I’ve been craving less noise and more intention. Rather than looking backward, I’ve been using this quieter stretch of the year to prepare. To organize. To create space. To clear the runway for what’s next. That min
Carrie Harcus
Dec 17, 20253 min read


The Story Behind The Collective: A Free Agent Network
When I left Essity and began figuring out my next steps, I quickly discovered that career transitions can feel both freeing and disorienting. What made the difference for me was community. A few former Campbell colleagues — John Masotta , Suzanne Cohen , and I — found ourselves all in transition at the same time. We started meeting for coffee or lunch to share updates, coach one another before interviews, and swap networking contacts. When the process became overwhelming, we
Carrie Harcus
Nov 11, 20252 min read


Finding the Heart of a Brand
My personal stash Last week, my Consumer Behavior students at Saint Joseph’s University had the pleasure of hearing from Monica Corbett ,...
Carrie Harcus
Oct 7, 20252 min read


Fresh Starts, Familiar Rhythms: Lessons from Back-to-School Season
Pumpkin latte already? September always feels like a reset. Even long after our own school days are behind us, the rhythm of...
Carrie Harcus
Sep 8, 20252 min read


Sustainability Is Not a Sticker: Why Integrity and Intent Matter More Than Ever
WIX AI's version of a "sustainable" logo heavy pack. Makes me chuckle. Over the years, I’ve seen companies take meaningful strides...
Carrie Harcus
Jul 30, 20254 min read


When the Wallet Shuts: Reading Consumer Signals in 2025
The Wallet Can Only Take So Much Last week, I was reading Kevin Coupe’s MorningNewsBeat , "Worth Reading: The Importance of Actually...
Carrie Harcus
Jul 14, 20253 min read


Leading Through Uncertainty: You’re Not Alone
There’s a quiet theme circulating among business leaders right now: “Business is slower than usual. Clients are uncertain. And I’m not...
Carrie Harcus
Jun 10, 20254 min read


From Doer to Leader: Letting Go Without Losing Yourself
In my consulting practice, I often work with leaders who are at an inflection point—business has grown, their roles have expanded, and...
Carrie Harcus
May 16, 20252 min read


Teaching, Learning, and Living the Pivot
I’ve always admired people who’ve pivoted in their careers—those who’ve jumped industries, changed disciplines, or completely reinvented...
Carrie Harcus
May 16, 20252 min read


Ethical Leadership in Business: The Silent Costs of Doing Nothing
Where Do You Stand? The Business Responsibility Dilemma Businesses don’t operate in a vacuum—they both reflect and shape societal values....
Carrie Harcus
Mar 14, 20253 min read


Creating Customer Value: Going Beyond the Surface to Build Meaningful Solutions
In today’s rapidly evolving business landscape, one thing remains constant: the need to create real value for your customers. Whether...
Carrie Harcus
Feb 19, 20254 min read


Beyond Price: Uncovering the Real Drivers of Consumer Decisions
Every day, consumers make thousands of choices—some instinctive, others deeply considered. Whether selecting a breakfast cereal, a...
Carrie Harcus
Feb 3, 20252 min read


New Year, Same Business Challenges? Sometimes You Just Need a New Perspective
As we step into a new year, many organizations find themselves grappling with the same challenges that seemed insurmountable last year....
Carrie Harcus
Jan 15, 20252 min read


When Is the Right Time to Embark on a Strategic Plan?
Having just completed two three-year strategic plans for businesses and gearing up to lead one or two for non-profits next year, I’ve...
Carrie Harcus
Dec 19, 20242 min read


Understanding Consumer Behavior: The Gatekeepers and Their Motivations
In January, I will be stepping into an adjunct professor role, teaching Food Marketing to undergraduate students. One of the most...
Carrie Harcus
Dec 4, 20243 min read


Organizational Change: Building the Right Structure for Growth, Not Just Filling Gaps
I’m currently working with several organizations facing a pivotal question: How do we evolve our structure to support future growth?...
Carrie Harcus
Nov 13, 20244 min read
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